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 Happy 10th birthday iPhone the phone which changed the world

iSteveSteve Jobs presents the first iPhone to the world in 2007 Rhiannon Williams 6:06 Monday January 9th 2017. It is the brand which inspires a fan devotion that few – if any – other companies can hope to dream of. When the late Apple boss Steve Jobs introduced the first ever iPhone to the world 10 years ago today, the...

...anticipation and excitement was electric.

The sense of impending revolution among the faithful was immediate from the moment Mr Jobs announced Apple’s plans to release three new consumer devices – a widescreen iPod, mobile phone and an internet communications device, before revealing all three functions would be present in the one handset. The miraculous combination saw it rapidly dubbed the  ‘Jesus phone’.

Back in 2007, the concept of touch screens in smartphones was practically non-existent Apple’s first smartphone, codenamed Project Purple, had been two and a half years in development. Spurred by the success of the iPod, the company began experimenting with touchscreen displays – then practically non-existent within phones. The first iPhone allowed users to zoom, scroll, type and draw using a finger, features which have since become commonplace in all phones by all manufacturers. However, they’d have to wait until the following year to use then-nascent 3G, and until 2009 to copy and paste text and images.

‘The most expensive phone in the world’ When the handsets finally went on sale, Apple enthusiasts eager to embrace the future queued around the block outside Apple stores for days ahead of launch, despite its enormous cost. Then-Microsoft chief executive Steve Ballmer laughed at the suggestion of a fully-subsidised iPhone selling for $500 on contract, calling it “the most expensive phone in the world”. More complaints followed when the phone networks it used became overwhelmed and crashed.

The first iPhone on display for press is laughably chunky compared to the current slimline models Nevertheless, the benefits overwhelmed its imperfections. The future of phones as handheld computers had been seized by customers, and few were disappointed. Read more: Apple eclipses rivals as iPhone rakes in 91% of global smartphone profit Global iPhone sales built steadily as Apple released subsequent models.

The company went on to topple previous industry giants Nokia, Motorola and BlackBerry, grappled with South Korean rival Samsung in various high-profile legal battles over design patent infringements, and developed a fiercely loyal fanbase. One billion sales later The timely introduction of the ‘phablet’ iPhone 6 and iPhone 6 Plus models in 2014 pushed sales to new highs, and cemented the product’s status as Apple’s cash cow.

It currently rakes in around two-thirds of Apple’s total global revenue, eclipsing the iPod, iPad, Mac, Apple TV and Apple Watch ranges. Read more: Strong iPhone 7 sales help Apple shrug off gloomy forecast Last July, current chief executive Tim Cook announced the company had sold one billion iPhones, though sales have suffered amid stiff competition with Samsung and as smartphone ownership becomes more common across the globe.

The next iPhone, expected to be announced in September, will have to contain more compelling features than current flagship model iPhone 7, which was criticised for being too similar to predecessor iPhone 6s, analysts have warned. The iPhone will be forever associated with Jobs’ legacy A decade on, the iPhone is widely regarded as one of the most significant pieces of technology in history, and it’s easy to see why.

Prior to 2007, surfing the internet, listening to music and taking pictures with a mobile phone were all possible, but were either novel or frustratingly clunky. The iPhone may not have invented these concepts, but it was the first smartphone to streamline them into a device which not only worked, but looked good. The iPhone is, simply put, the product success story of not only the last decade, but arguably the last five decades. Steve Jobs may be fondly remembered for his hyperbole, but when he called that first model revolutionary, he wasn’t wrong.

Source: https://inews.co.uk/essentials/news/technology/happy-10th-birthday-iphone-phone-changed-world/
Read more at: https://inews.co.uk/essentials/news/technology/happy-10th-birthday-iphone-phone-changed-world/

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